BenchDirect
Benchmark the key metrics of your direct channel
Must-have interactive analytics platform, for you to understand your hotel performance compared to the market and competition
Competitive intelligence. Smarter decisions.
BenchDirect is the first of its kind, providing hotels with never-before-seen competitive data that completely changes the rules of the game. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be, so you can unravel the building blocks of an effective direct booking strategy.
Not convinced yet? Read on to discover what BenchDirect has to offer.
Not convinced yet? Read on to discover what BenchDirect has to offer.
A whole host of direct booking metrics
Whatever you want to track related to the evolution of your direct channel, BenchDirect has you covered. From RevDirect to the Direct Booking Index (DBI), you can now compare your hotel's performance across more than 30 key metrics centered around:
Website and booking engine traffic
Bookings and pickup
Future demand
Rates and disparities
User profile and behavior
DirectBookingIndex
A THN developed score that assesses the different blocks involved in an effective direct booking strategy so you can track your overall performance versus the market.
RevDirect
A brand-new metric measuring direct booking revenue per available room so you can analyze one of the industry's core KPIs but centered on your direct channel.
Understand your direct channel
Direct is in our DNA. Built using unparalleled competitive data from our global network of hotels, as well as our comprehensive understanding of online user behavior, BenchDirect provides you with all the insights you need to grow your direct channel.
Break down the full user journey
Traditional hospitality benchmarking compares rates and occupancy but offers no visibility on how it came to be. BenchDirect analyzes the full booking funnel so you can identify where you are under or overperforming, and pinpoint how to improve your results, at a granular level.
Redefine your competitive set
Using machine learning to create dynamic CompSets, BenchDirect helps you understand who your real competitors are. Compare your performance with similar hotels in your destination, other properties within your brand, a full network of hotels worldwide and your own hand-picked CompSet.
Unlock invaluable insights for free
Observing hundreds of millions of users across our network of hotels, our data is unique, both in scale and quality. We want hoteliers to be able to benefit from this Network Effect, which is why we are making BenchDirect available to hotels worldwide for free.
A one-of-a-kind network of hotel data
Together, we become stronger. Join our community and become part of the 5,000+ hotels worldwide who are taking part in our initiative.
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Be the first to know
BenchDirect will be here soon. Join our waiting list to be the first to know when you can activate your account for free. We look forward to welcoming you to our network!
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